A quiz landing in Moscow and St-Petersburg flavours with automatic lead qualification.
A plain «leave a request» form produced noise and weak leads. We wanted to qualify before the sales call.
6-step quiz with internal scoring, hot/warm/cold tagging and a Telegram bot pushing the lead to the manager with a suggested next step.
Lead quality grew: CPQL dropped 38%, calls start with context instead of «tell me about yourself».
30 minutes — and you'll have a sense of scope, timeline and price.
AURORRA